Market Recap: Atlanta and Dallas Market April 2013
It’s been crazy over here at the 2tee Couture – but the good kind of crazy!
The past month we went to Atlanta and Dallas again to show our new Summer 2013 line. We were SO nervous this time around because we decided to take a few risks with the line and it was our first time in a new location at Atlanta Market.
We kicked off Market season in Dallas and our excitement levels were sky-high because we love that city! To our surprise, Dallas Market started their own runway shows just like Atlanta (score!!). Everyone knows we love our runways. And guess what? They did a phenomenal job.
Because we changed our booth decor, it took us some time to set up. We were so exhausted by the time we arrived at the Hilton Anatole. However, once we arrived we noticed one of our Fall 2012 houndstooth dresses were on display and our spirits were raised again!
We can never really seem to get used to items selling out at the first market – it’s an incredible feeling, but it tends to get our stress levels up because we worry about getting new styles for the next show. Luckily, we have a brilliant designer who works her magic and keeps us prepped for every show!
Atlanta was a bit different this time because it was the first time we previewed our Gameday collection in April. Luckily, the reception on our preview was great (phew!). We were more than pleased to see all the work and effort that went into the line pay off. Atlanta Market also put together a large Gameday party for all the buyers and exhibitors – food, DJ’s, fashion show, friends… How could you go wrong?
Can we also talk about our new location?! We. Are. In. Love!! We moved to the Premiere floor which made us more accessible to buyers and we were discovered by several new buyers. We also continued to use our vibrant booth design and kept our designs on the runway.
We enjoyed mingling with customers, new and old. More than anything though, we loved seeing the positive feedback from everyone.